Market Segmentation Case Study Example
The GoPro market case study will be discussing the concept of market segmentation which is becoming the most necessary task for the business developers in the present moment to reach the targeted customers in the most effective manner.
In marketing, market segmentation is the process of dividing a broad consumer or business market, normally consisting of existing and potential customers, into sub-groups of consumers (known as segments) based on some type of shared characteristics.
Segmentation definition. Segmentation is the process of dividing a market into groups of consumers that share similar characteristics and attributes. The market is defined by the group of people who would potentially be interested in your products or services. They are people with wants and needs, as well as the ability and willingness to buy.
This case study shows how Google Ads helped Saraf Furniture generate 10 times more inbound leads each month and hire 1,500 new carpenters as a result. Without going into details of the methods, it’s another typical third-person case study designed to build trust. 6. Video marketing case study: L’Oréal and YouTube.